How to improve your data quality by fostering participant engagement

Easy and advanced techniques, including simple gamification.

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Synopsis

Join Jo Evershed and Nick Hodges as they take you through a range of quick and easy techniques to make your online studies more engaging and get better quality data as a result. We’ll show you:

• Better approaches to handling issues like attention and comprehension
• Techniques for integrating data quality checks into your study design
• How to get feedback from your participants that you can actually act on

Finally, we’ll it up with an introductory guide to turning otherwise dull cognitive tasks into simple games that your participants will enjoy playing. If you want more motivated, more attentive participants for your studies, come along and we’ll share everything we’ve learned from all the top researchers who use Gorilla.

Programme

Intro (10mins)

Segment 1: Participant Engagement (25mins)

Break (10mins)

Segment 2: Data Quality (25mins)

Break (10mins)

Segment 3: Gamifying Cognitive Tasks (25mins)

Q&A (15mins)

Speaker Bios

Jo Evershed is the Founder CEO of Gorilla Experiment Builder, a powerful, flexible and intuitive platform for running behavioural research online. An Innovate UK Women in Innovation Award Winner, Jo is on a mission to provide behavioural scientists with tools to liberate their work from the lab and accelerate research initiatives that can be tested rigorously at scale. Jo leads a multidisciplinary team of software engineers and psychologists focused on creating powerful and accessible experimental research infrastructure.

Nick Hodges is the CTO of Gorilla and has been building platforms for online research for nearly ten years. Before that he worked in the videogame industry on titles such as Call of Duty, Resident Evil and Lara Croft, and has always been passionate about enabling people to build interactive experiences.